Home / Brand kit

Brand kit · logos · colours · fonts

The Sideways brand kit.

Everything you need to show Sideways correctly: logo files, the colour palette, fonts and how we write. Sideways designs and builds 3D scroll websites, landing pages and online stores, and the brand is one idea: websites you fly through.

Download the brand kit (ZIP, 262 KB) Browse the files
  • 4 logo files
  • 7 colours
  • 3 Google fonts
  • Guide + design tokens included

Logo

Use the files. Never redraw the mark.

The mark is an amber tile holding an S turned 90°, so it reads sideways. All files are transparent PNGs.

Sideways wordmark with light text, for dark backgrounds

Wordmark, on dark

The primary logo. Use on dark navy and other dark backgrounds.

Download PNG · 1560×330 ↓
Sideways wordmark with dark text, for light backgrounds

Wordmark, on light

For white or light backgrounds, documents and print.

Download PNG · 1560×330 ↓
Sideways logo mark: an amber tile with a sideways S

Mark

For square spaces: profile pictures, app icons and favicons. Minimum 16px.

Download PNG · 1024×1024 ↓
Compact Sideways wordmark for small sizes

Wordmark, small

Tightly cropped for small sizes, like an 18px "Website by" credit on light backgrounds.

Download PNG · 346×60 ↓

Colour

Dark navy, one warm accent.

Build on ink. Amber is the only bright colour and marks the one action that matters. Every text colour below meets WCAG AA contrast on ink.

Ink

#0B0E24

Page background. Text on amber.

Deep

#151A3D

Cards, fields and frames.

Line

#2A3166

Hairline dividers only.

Paper

#ECEEF8

Headlines and body text. 16.5:1 on ink.

Muted

#9BA1C9

Secondary text. 7.6:1 on ink.

Amber

#FFB13B

The one accent: buttons, the logo mark, prices.

Violet

#7B86FF

Time and data. Never on buttons.

Typography

Three free fonts, one job each.

All three are free on Google Fonts.

Headings · Bricolage Grotesque · weight 800 · tracking −4.5%
Websites you fly through.
Body · Figtree · 400 and 600
We design and build scroll-driven 3D websites. Your visitors scroll and the camera moves.
Labels and prices · JetBrains Mono · 500 · uppercase
Process · one to four weeks

Voice

Plain, specific, confident.

Write the way a skilled builder talks to a client across a table.

Scroll is the camera.
Real-time WebGL kept under 1.5 MB, holding 60 fps on a three-year-old phone.
Tell Vivaan what should move.

Usage

Do and don't.

Do

  • Write the name as "Sideways" and the site as "sideways.site", lowercase.
  • Leave clear space around the logo at least as tall as the S in the mark.
  • Use the light wordmark on dark backgrounds and the dark one on light.
  • Use real numbers in copy: 60 fps, under 1.5 MB, from $500.
  • Keep amber for one action per screen.

Don't

  • Recolour, stretch or redraw the logo, or straighten the S.
  • Set the name in another font or add effects like shadows or outlines.
  • Place the logo on busy photos without a solid ink or white backing.
  • Use emoji, exclamation marks or buzzwords like "cutting-edge" or "world-class".
  • Add extra bright colours next to amber.

Need something else?

Ask for a format we don't have here.

For print files, a vector logo or press details, email hello@sideways.site and Vivaan will send them within two working days.

Download the brand kitStart a project